INNOVATION AND ASPIRATION: BE YOUR BEST SELF

BE YOUR BEST SELF Lauren Farrow enjoyed creating her own family motto via Platform46’s new algorithm. So successful a battle cry was #BeYourBestSelf, that it was selected by Angus McArthur from York’s Snowhome to feature on the side of a porcelain rabbit for#thebunnytrail, a witty and popular fringe event for ‘Illuminating York’. #BeYourBestSelf, along with a whole host of hashtags, bejewelled this lucky bunny’s flank: and it all stems from Lauren’s chosen slogan. A 40 second video of the installation, you say? Here you are: https://vimeo.com/144349339

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